Honda Relaunches 1986 Civic Si

It’s true, Honda is about to re-release one of the icons of the sport-compact segment, the original 1986 Civic Si. The only hitch? You’ll only be able to drive it online, as part of the Honda Challenge Car Pack for Forza Horizon on Xbox LIVE. And that, in turn, is part of a new effort to support the launch of the new 2013 Civic Si, which is due at dealerships in the near-term future and also will be featured in the Forza upgrade, along with the Honda Performance Development B-Spec Rally Fit.
“Gaming is a huge passion of our Honda Civic customer and integrating with the latest installment of the popular Forza franchise allows us to interact with our customers where they naturally are,” said Mike Accavitti, vice president of national marketing operations at American Honda Motor Co., Inc.
Honda will be backing the redesigned 2013 Civic family in other ways, too, in coming weeks, with a particular highlight being a national TV campaign—also featuring the Civic Si—that will emphasize Honda’s ongoing commitment to continuous improvement. The first spots began breaking during this month, and audiences can expect to see two fresh 30-second Civic ads during the Grammy Awards broadcast in February. As for the Civic lineup itself, the first members of the team, including the refreshed 2013 Civic Si Coupe, are at dealerships now.
“Our belief is that there are always new ways to improve, create and imagine which can be seen in the refreshed Civic, America’s best-selling compact car. The 2013 Civic is poised to beat customers’ expectations,” added Accavitti. “The 2013 Civic features extensive interior and exterior design upgrades, enhanced dynamics and new technology.”

Courtesy of Honda in the News