CR-V Is Best-selling Crossover in America

The Honda CR-V reclaimed its position as the best-selling crossover—or SUV—in the country in October, delivering 20,205 units and a 4.5 percent sales increase over the same month last year. Although Honda’s hot-seller has never relinquished its lead on a year-to-date basis, and led the country in crossover/SUV sales for five straight months (from January to May), it had been relegated to second place in the intervening months by the Ford Escape.

 At this stage in the 2012 selling season, the CR-V’s sales lead over its Blue Oval rival has reached 13,679 units, with the former tallying 233,586 sales through October, to the latter’s 219,907. The Honda also has grown at a much faster pace, as sales have expanded by 29.5 percent during the first 10 months of the year, which compares to a mark of 6.3 percent for the Ford.

But the CR-V wasn’t the only Honda product to see particularly high demand in October. Also on the rise during the first full month of fall:

• Honda Accord–The division’s all-new mid-size sedan is just now getting into dealerships and, in tandem with the 2012 model, rang up 28,349 October sales, representing a jump of 25.5 percent.
• Honda Civic-—The No. 1 compact in America, the Civic enjoyed a 27.9 sales improvement last month, on the strength 20,687 deliveries.
• Honda Fit—Honda’s nimble subcompact rang up 3,773 sales last month and grew sales by 37.3 percent.
• Honda Crosstour—Leveraging a notable sales renaissance thanks to a freshened 2013 model, the unique Crosstour crossover saw a 19.3 percent sales spike and garnered 1,763 sales.
• Honda Ridgeline—The Ridgeline’s 996 sales—13.2 percent more than in October 2011—were no doubt assisted by the fact that a rearview camera system is now standard across the entire lineup.

The bottom line for Honda last month was a healthy 8.7 percent sales jump that both outpaced the growth rate of the industry as a whole and resulted in 94,810 October deliveries for the brand.

 

 

Courtesy of Honda in the News